Search App Install and Continue Ads Entice People to Install Your App

Google Ads for App Installs: Scale Up App Install Campaigns Using Google Ads?

Google Play Store receive over 1,000 app submissions each day. The challenge for developers is to create an app that stands out from the rest. A lot of creativity is needed if you want to increase downloads for your app.

Google Ads For App Installs

So how do you market your apps? Creating app installation campaigns with Google Ads is the best solution. Additionally, this is a great solution if you want to increase your app downloads.

So let's get started with Google Ads app installation campaigns.

ppc-signal-optimization-tool

What is Google Ads for App Installs?

Google Ads allows businesses to promote their products or services to potential customers. In the context of app installs, businesses can use Google Ads to drive traffic to their app's page on the App Store or Google Play Store.

Your app can be installed directly from an app install ad. It is possible to add to, delete, or modify the original content of your ad based on where it appears. This is done to ensure that users always get a great experience when they view your ad.

Google Ads for App installs can help boost your bottom line by increasing downloads for your app.

Why Use Google Ads for App Installs?

There are many reasons to use Google Ads for app installs.

Google Ads is an effective platform for driving app installs because it allows you to target users based on their interests and past behaviors.

You can also create custom ads that specifically promote your app, and track the performance of your campaigns so you can optimize them as needed. Google Ads can help you target users who are likely to be interested in your app. This can result in more installs and a higher ROI.

Additionally, using Google Ads for app installs is affordable and can reach a large audience quickly.

Does Google Ads Work for App Installs?

The app campaigns make it easy to promote your apps through Google's largest properties, such as

Search
Google Play
YouTube
Discover on Google Search
And the Google Display Network

It only takes a few lines of text, a bid, and some assets to make your App easy to find. In contrast to most Google Ads campaigns, App campaigns don't require you to design individual ads.

Google Ads lets you design ads across a variety of formats and networks with

Your ad text ideas
Images
Videos
And assets.

All you need to do is provide some text, a starting bid, and a budget, and tell Google which languages and locations you want to target. We strongly recommend that you provide

At least one landscape image
One portrait video
One landscape video
HTML5 assets where applicable.

Using Google Ads, you will not have to do any extra work. By testing different asset combinations, the system will serve the best ads more often.

Where Your Ads Can Appear?

You will be able to display your ads across Google's properties. These include Google Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on Google Search, and our search partners. You can place your ads in the following places:

Google Search Network

To drive app installs and engagement, Google matches your ad to search terms that relate to your app or its category. To generate your keywords, Google Ads uses Google Play search terms that have led people to your app.

Google Play

Google Play search results
Google Play related apps section: "You might also like" and "Related to this app"
Google Play home page: "Suggested for you"

You can show your ads to people searching for relevant terms and apps for app installs and pre-registration. You can also display your ads to people who visit the app details page of an app similar to yours.

Ads can include

Your app icon
App name
Developer name
And your text ideas

You can use these to link to a Play store listing so people can

Download your app
Sign up for alerts when it's available.

Google targets app users who are already using your app to increase engagement.

YouTube

Though relevant pages or content on YouTube.

You can use Google Ads to show your app install and pre-registration ads on YouTube. Here they are most likely to be clicked, resulting in more app installs and pre-registration.

Advertisements can include

YouTube video, text
App store text
App icon
YouTube video link.

They appear in the YouTube app on Android devices. The links direct people to your app listing in the Play store. There they can download the app or sign up for a notification when it's available.

Google Display Network

Gmail
Other apps
Mobile websites of news sites, blogs, and other sites across the Internet

You can target your ads on

The Google Display Network
And within other apps to

They will show up where they're most relevant for app installs and pre-registration. Ads can include

Your app icon,
App name
Custom text
A custom image or video
A link to your Play store listing where people can
Download your app
Sign up to be notified when the app is available.

Discover on Google Search

You can now display your ads on Discover on Google Search. In this way, you can provide visually rich ads tailored to the interests of users.

How do I set up a Google Ads campaign for app installs?

You can set up a Google Ads campaign for app installs in just a few steps.

First, log in to your Google Ads account and click on 'Campaigns.' Next, click on the plus sign to create a new campaign.
In the 'campaign setup' menu, select 'App installs and App engagement' as your campaign type. Then, enter your app information and choose your targeting options.
Update any language or location settings if necessary. You should only target languages that match your ads, since Google Ads does not translate them.
Decide what your average daily budget will be.
You can optimize your campaign based on which user actions you want to prioritize under "Campaign Optimization."
Determine your target bids. If your Google Play and Google Ads accounts are linked, you may see a projected install volume for a range of bid values.
Choose a start and end date for your campaign.
Decide whether your campaign will exclusively use video ads.
Continue by clicking Save.
Name your ad group.
Add at least two headline ideas and one description idea under "Ad Assets" (up to five of each). Reports on asset performance can also help you optimize asset usage.

It is possible to add up to 20 assets from the following list.

Video
Image
HTML5
Click Save and continue

For detail illustration you can follow this guide on how to setup Google Ads app campaign?

How PPC Signal Can Helps you Optimize Google Ads Campaigns?

Google Ads for App installs campaigns are meant to increase sales/conversions of your apps. This can be achieved by using PPC campaigns. A number of businesses run PPC campaigns, but the process is not very simple.

Since you spend a lot of your marketing budget on paid ads, it's important to manage and optimize these campaigns to get the best results. This is especially essential if you have multiple campaigns running in the same account. To manage your PPC campaign data, tools like PPC Signal come in handy.

It tells you what is going wrong in your campaign. It also helps you resolve it before it drains your entire budget.

When running a campaign to increase installs and conversions, for example. Select metrics and then click on conversions on the dashboard.

You will receive an automated signal that tells you how your conversions are going. Additionally, you can explore the signal for more information.

If you click the explore button, you will see the graphical data of your campaign. It will show how long your conversions have been declining.

A tabular view of the data makes it easier to analyze the other campaign metrics that affect conversions.

By analyzing these signals, you can check your conversion performance. You can also find out how other campaign metrics are affecting your conversions. This helps you take action with less effort and makes your conversions higher.

With these insights, you can take action faster which can help you stop killing your campaign budget. You can change your app's campaigns to get more customers when you notice you are not getting enough conversions/installs.

FAQs:

Can I add Google Ads to my app?

Android app installations in the Google Play store are automatically counted as conversions by Google Ads. All other installations need to be tracked by setting up mobile app conversion tracking first. Click the Continue button. Choose a name for your campaign in the "Campaign name" field.

What is AdMob?

AdMob is a free platform that gives you a mode to earn money by showing targeted ads alongside your app content

Is Google AdMob free?

Yes, since AdMob takes a cut when advertisers pay you for ads.

Wrap Up:

A good place to start is with Google App Campaigns if you're not sure which to choose. These can produce excellent results. They also allow you to use Facebook and Instagram ads based on app downloads without paying anything extra. For app downloads, you could use Google Search campaigns, Facebook & Instagram ads.

You can leverage PPC Signal to ensure your campaign Google for ads installation campaigns is on track. This way you can minimize budget wastage and increase return on investment (ROI).

owenmoseing58.blogspot.com

Source: https://ppcexpo.com/blog/google-ads-for-app-installs